WeatherTech Enters Ninth Year as Super Bowl Advertiser With WeatherTech Fit Crew Spot

WeatherTech will air a new 30-second commercial during the NBC broadcast of Super Bowl LVI, Feb. 13. This year marks the ninth year WeatherTech will advertise during the Big Game.

WeatherTech created an action-packed adventure, introducing the WeatherTech Fit Crew. This "special ops unit" goes to extraordinary lengths to install the most popular WeatherTech products (WeatherTech FloorLiners, Cargo Liner, CupFone, and more), each designed, engineered and manufactured to fit perfectly. In a mere 30 seconds, this commercial proves once again that WeatherTech offers the ultimate American-made protection for your vehicle. The new spot is scheduled to run during the second quarter of the game.

"For our ninth year as a Super Bowl advertiser, we wanted to get back to our key product messages of quality, American-made vehicle protection products," David MacNeil, founder and CEO said. "With consumers finding some products hard to get due to supply issues, we wanted to reinforce the fact that our products are made proudly in America at our own production facilities in Bolingbrook, Illinois.

"Although the past year has been a challenge for some, we have prospered from using our local supply base to maintain production and even managed to open up a new WeatherTech retail store in Broomfield, Colorado."

The spot was produced by Pinnacle Advertising of Schaumburg, Illinois in concert with WeatherTech’s marketing and media department.